Coming up with a solid action plan can become challenging when you have to evaluate what works, what doesn't, and what to maximize to bring the best results. We believe that to be able to put together a good marketing plan and turn it into an effective strategy it must begin with an evaluation process.
Pro Step Marketing is the only real estate strategy team that helps pull all your tools together and implement them into a unique marketing system. The Action Agent Roadmaptm provides a clear and defined strategy to take your web marketing to the next level. This personalized, written plan focuses on building your brand, target marketing for the web and how to be found on the major search engines.
Not sure what you should be evaluating and how to put it all together? That's where Pro Step Marketing comes in. We know 90% of today's industry tools and how to maximize them. From "Concept to Completion," Pro Step Marketing implements the roadmap and tracks the measurable results.
Note: This process is an in-depth process that is completed over 2-4 calls with the client. Candidates for this strategic process average over 3 years of experience in real estate and over 100 units in sales volume. This process entails an initial interview with the candidate before evaluating the need of the roadmap.
What Is Involved In The Roadmapping Process?
Step 1: Action Agent Roadmap - A good marketing strategy to understand your business, where you want to go over the next 12-18 months in getting to your goals, and roadmapping out the plan. This creates a CLARITY of vision of what should be done and how it should be accomplished - all of which is described in detail in our Action Agent Roadmap.
Step 2: Creating or Improving Your Brand - As the foundation of your marketing strategy, branding creates a visual identity for you that reflects your target market. We are strong at creative direction and coming up with how to position yourself in the marketplace that will allow you to step out from the ordinary and differentiate yourself from the sea of competitors. Depending on what we determine in Step 1 will determine what brand and how the messaging of the brand should be.
Step 3: Carrying the Brand to all Marketing Channels - From print to web, we understand how to "smash" your brand across all your collateral material. Whether it's business cards, letterhead, listing flyers, online ads or website, our creative team will bring your brand to life and implement every component for you in design and creativity.
Step 4: Website Development - In Step 1, we critique and design your website navigation based off of your objectives, target marketing and integration of tools you have already invested in. This is where we will follow the Action Agent Roadmap to develop a striking design that incorporates your brand, common-sense navigation, unique IDX strategies and compelling copy. From target marketing to advanced IDX strategies - this is the engine of your marketing system!
Step 5: Search Engine Strategy - We will then undergo an evaluation on how to maximize traffic to your site to build on your lead generation and then provide a game plan to accomplish that goal. Developing a great, lead-generating website doesn't happen overnight, but we use advanced search engine optimization techniques including content manipulation for keywords, link enhancement and blogging to make sure your site is at the top of the search engine rankings and stays there!
Step 6: First Priority Service - Clients can retain our services in blocks of hours ranging from 10 hours to 40 hours to keep their marketing system in peak performance mode. We will keep you ahead of the competition; able to make ongoing changes to your marketing system and track your measurable results. The real estate industry constantly evolves, and we will continue to tweak your system to ensure you stay on top of industry trends and resources. | 
