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Create A Solid Marketing Plan To Help Distressed Homeowners
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We were the very first in the real estate industry to come up with a marketing plan specific to connecting with distressed sellers. From the website and all the content, to the follow up campaign, offline marketing and even the social media tools our system provides the pieces so you can go straight to market. We also have unique and cutting-edge Lead Generation and Capture tools like the Short Sale Decision Calctm and Ebook Lead Generator Exclusively offered through Pro Step Marketing's Short Sale System.

Website System Includes:
- Short Sale Targeted Design
- Loaded with Specific Content Relevant to Educating The Seller While Branding You As The Market Expert
- Free Reports Section To Generate Leads
- Fully Written Automated Email Follow Up Campaign Focused On Distressed Sellers
- Built-In Blog To Provide Your Market With Specific Information About The Foreclosure and Short Sale Market
- Ability to Add Unlimited Pages or Edit Any Page Within Site
- Ability to add Videos and even push to YouTube in One-click!
- Ablity to create your own private section for sellers (real estate forms, listing paperwork, etc)
- Ability to Add Marketing Features Such as Podcasts, Videos, Links and Forms
- Social Media Plug-Ins, Share Features
- Built In Language Translator
- Add Certification Information To Show Sellers Your Expertise
- Search Engine Friendly Platform and Proven Results With Clients Again and Again!
Offline and Social Media Marketing Package Includes:
- Pre-written Press Release To Position You As The Market Expert
- Pre-Written Sphere of Influence Letter to communicate with your existing database
- Pre-Written Realtor Referral letter
- 2 x 1 Classified Ad (Provided as Publisher files) for multiple uses: print and web button
- Print/Website Graphic Button (Provided as JPG)
- Branded Avoid Foreclosure and Behind on Payment Pre-designed Two-Sided Jumbo Size Postcards with specific messages to connect to the distressed homeowner (Provided as Publisher files)
- Greeting Card (Provided as Publisher files)
- Tri-fold Brochure (Provided as Publisher files)
- Avoid Foreclosure Craigslist Ad (Provided as HTML)
Additional Strategies to Mega Jump Lead Generation:
- Customized and Branded E-Book with Built-In lead capture and follow Up
- Short Sale Decision Calc hooked to lead capture and follow up
- Doorhanger and additional Direct Mail Elements
- Facebook Marketing Elements, Apps, Cover and Timeline Pages
- Radio - Video Script
- Prospecting Letters
- Short Sale Listing Marketing System (featured properties, listing website, craigslist listing templates and QR code generator)
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This system has given me solid results. I have been using the website and the print campaign for over 4 years and I am positioned to help sellers. The information provided to clients as a resource is priceless to them as they see me helping those in our community in need." Immediately after starting the system, I got a lead from a seller and she had no idea that she could sell her home with a short sale transaction. She qualified for the short sale and we negotiated with the lender, found a buyer and now it's going to closing. Most importantly I have helped her with her situation to start fresh and improve her credit situation.
Kristan Cole
Star Power Star
CyberStar
Keller Williams® Realty, Alaska Group
www.WasillaShortSales.com
www.KristanCole.com
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