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Step Out Of From The Ordinary To Achieve Exceptional Results In Your Web Strategy
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Lori Chapman - Keller Williams Community Partners
www.SellingNorthAtlanta.com
As a real estate professional in the Lake Lanier and Forsyth, GA area, Lori Chapman wanted to distinguish her team from the competition with a website that was useful to visitors and easy to use. Pro Step Marketing created a web strategy that included an advanced property search, community information and useful tools for buyers and sellers in the Forsyth area. The result is an attractive website that has already gotten positive feedback. |
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Linda Coons - RE/MAX
www.LindaCoons.com
For Linda, she wanted to market herself as a real estate expert in the Huntsville, AL area with a special focus on military relocation and new construction. In addition to three town pages, we created a new homes page giving site visitors the pros and cons of buying new construction. By offering helpful information on niche markets, Linda proves to buyers and sellers that she is dedicated to guiding them through their real estate transaction. |
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Brent and Deb Wells - RE/MAX Four Corners
www.BrentAndDeb.com
For Brent and Deb, we developed a website that accurately reflects the character and culture of North Dallas, TX. We included information on McKinney, Allen and Lovejoy as well as custom property search links to show listings in those towns by price range. To help Brent and Deb better assist potential buyers, we also added a “Best Buys” page that the agents update regularly to give visitors the inside track on which featured properties are worth noting. |
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Kathy Toth, Kathy Toth and Team - Keller Williams Realty
www.KathyToth.com
With a clean look and easy-to-use navigation, Kathy and her team have a website that is not only visually appealing but functional for home buyers and sellers in the Ann Arbor, MI real estate market. We also integrated a quick property search feature, YouTube videos and Market Snapshots that allow users to access important information in one or two clicks of the mouse. |
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John & Maria Hoffman - Keller Williams Realty
www.TampaHomeGroup.com
John and Maria wanted two things in a new website – an original design and user-friendly navigation. They put their complete trust in Pro Step Marketing, and the result is a beautiful web system that is on the cutting-edge of the industry. We integrated an advanced property search, foreclosure information and a blog – all items the real estate agents can use to serve their customers at every stage of the home-buying or selling process. |
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Larry "Donnell" Durham - Durmoye Realty
www.DurmoyeRealty.com
Donnell is a successful agent in the Houston, TX real estate market, and his website is one-of-kind in the industry! The web system offers Donnell’s clients the ability to easily search properties and provide beneficial information to buyers and sellers regarding terminology and potential financing. |
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Martha Hendrick - Martha Hendrick Realty
www.Hendrick.com
While developing Martha’s website, we added custom property search links to make it extremely easy for visitors to view specific listings in the Bend, OR area. Simple navigation on the homepage draws visitors right in and takes them directly to the information they need. |
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Paulette Zuena - RE/MAX Partners
www.YourPaulette.com
Paulette had a wonderful brand already established when she came on board. So we developed a website with rich colors and a sophisticated design that reflects Paulette and the Andover, MA area. Buyers and sellers can find many outstanding resources relating to this luxury market. |
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Diane Honeycutt - Team Honeycutt, Allen Tate
www.TeamHoneycutt.com
#2 Google: Concord Real Estate
#4 Google: Cabarrus County Real Estate
#2 Yahoo!: Cabarrus County Real Estate
Diane met us at the 2006 Star Power Conference in NYC. She came to us looking for help on her marketing and wanted to improve upon its overall presentation. Her website at the time was with Advanced Access and was producing mediocre results. By evaluating her existing site and being knowledgeable about the IDX rules in the Charlotte, NC real estate market, we were able to create a new website navigation that would include maximizing her IDX provided by her broker. What's really neat is that she became the leading agent in all of Allen Tate Realtors® by "sprinkling in" IDX tools to her site (we helped to do this and did all the strategy here). Now she has a highly branded website that reflects her expertise and also has lead-generating components throughout her site. Check out her page www.TeamHoneycutt.com/Concord -- this is a great example of maximizing IDX!! In addition, we now have included advanced marketing like a video to her site. Check out what Diane has to say about her experience. |
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Roger Perkins - Perkins Realty
www.PickThePerkins.com
#5- Google: Fleming Island Real Estate!
#5 Yahoo!: Fleming Island Golf Communities
Roger had a Number1Expert website for three years and realized that it needed to be better positioned against his competitors. He came to Pro Step Marketing to increase buyer lead generation in the Florida market and to improve his brand of “Pick The Perkins.” We created PickThePerkins.com with Northeast Florida-targeted copy – focused on his core market of Fleming Island, Florida – to power natural search engine results. To improve buyer interactivity, we replaced the generic search with the Florida Living Network with a custom IDX search that would allow him to raise lead generation and conversion. In addition, we have carried his brand to all his marketing materials including his buyer and seller books, postcards, custom house publisher newspaper and more. Click here to hear from Roger about his website and experience working with Pro Step Marketing. |
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Kristan Cole - Keller Williams Realty, Alaska Group
www.KristanCole.com
#1 - Google: Wasilla Real Estate
#2 - Google: Wasilla AK Real Estate
#5 - Google: Wasilla Alaska and too many more to mention!
When Kristan came to us, she had a multitude of products that were being used inefficiently or that were poorly integrated into her overall marketing system. It was critical to first do a "Tools Analysis" where every product was reviewed and evaluated to make sure it was a good ROI. From there, an Action Agent Roadmap™ was designed to focus on building a website that would produce high-quality leads and also be tracked for measurable results. The result has been phenomenal! In 2006, 19% of her business came from the internet, and in 2007, 34% of her closed buyers came from her website! |
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Frances Dawson - Prudential Carolinas
www.WestLakeNorman.com
From beginning to end, we created Frances Dawson's logo, branded the website and carried it over to her print marketing campaigns. Over the last three years with Pro Step Marketing, Frances has more then tripled her production, which proves that having a marketing strategy and seeing it through to completion definitely works. Over the last four years, Frances has grown her brand and her team. The latest to report include a 30% increase in business in 2007. Go Frances! |
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Kelly Cobb - Fonville Morisey Realtors
www.BestRaleighNewHomes.com
Kelly's goal for this website was to create a site that was built for the Raleigh, NC new home market. When designing a website for a specific "niche" market, the focus should be on building the site for visitors who will want to visit again and again. Although her rules and regulations for her MLS require her to use her broker's solution, we were able to create registration forms throughout the site to engage the buyer and capture the lead. In addition, we featured specific neighborhoods within the market she serves, so that buyers can really get detailed information on the community that they are interested in. By have having content on these neighborhoods it also allow for the search engines to index her site more effectively. |
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Sandy & Bill Humphrey - Amiara Real Estate
www.VenturaCountyHomesOnline.com
Also Check Out: www.DosVientos.com (Built specific for the master planned community that they farm.)
We had already developed one website for Sandy and Bill that focused on a major master-planned community in Thousand Oaks, called Dos Vientos. At Star Power conference in 2007, they ask us to take their flagship site to a whole new level. This site focuses on having immediate engagement points to do active searches with the MLS and also features main sections with content on each of their target areas. |
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Chip Neumann - Neumann Real Estate
www.ChipNeumann.com
We have been working with Chip since 2004 when he consulted with us to streamline his systems so they could work more effectively together. This strategy led the way for Chip to have his best year ever, and he came back to us this year for more! We developed an advanced roadmap that "smashed" his brand across all of his print, online materials and custom website – ChipNeumann.com – as well as positioned his new website dominantly on the search engines. |
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Suchita Shah - McColly Real Estate
www.SuchitaShahRealEstate.com
As a member of two MLS's, Suchita had a difficult task of reflecting both markets through her Number1Expert website because of the limitations of the template platform. Her primary niche target, luxury properties, was also not reflected effectively. The property search tool she had been using was an agent version of her broker's solution and was heavily branded to the broker. It was a very basic property search and did not allow for the "sprinkling" of searches on the content pages to quickly and easily engage the user. Given that her website did not reflect her markets and failed to attract potential clients, the quality of leads she received was poor.
Following the Action Agent Roadmap™ process with Suchita, Pro Step Marketing created a strategy to address her need to target markets in Northwest Indiana and the Chicago Loop, the two areas she covers. In addition to the content pages developed for her towns within those markets, a content page focused on the luxury market was also created which included the results of the luxury properties displayed for user engagement. The end result is a highly-focused website that quickly engages the user to help generate leads that come from the markets Suchita specializes in. |
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Shane White - RE/MAX Town & Country
www.ShaneTWhiteTeam.com
Also Check Out: www.RioAnchoRanch.com (Built specific for a new home neighborhood where Shane specializes.)
For Shane, we’ll let him tell you – straight from the horse’s mouth!
“My Brand is ME! When going through my business transition, I knew that building my brand was something critical to my success,” Shane said. “I had bought the franchise from my father-in-law, Clyde Davis, who had a very strong branded name in our community for about 25 years. While I was growing my target market to those outside our core area, I felt the need to strengthen the Shane T. White brand locally – particularly since local competition was increasing. Pro Step Marketing helped my brand come to life. I had saved a sketch of my initials that I had done in the first grade and I shared it with the design team. It has been amazing to see it all come together and I am so excited about what this does for me and my business.” |
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John Veytia - Keller Williams Realty®
www.VeytiaGroup.com
John and his team started out with a visually appealing site but it didn’t generate quality leads. We took his wants and needs for his online marketing and created an upscale website that was attractive and functional. We also took the team’s advanced property search tool and integrated multiple searches so site visitors could easily access specific listings in one or two clicks. Now, more online traffic finds VeytiaGroup.com and that means more quality leads. |
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Bret and Meredith Amon - Coldwell Banker Real Estate
www.AmonTeam.com
Bret and Meredith were looking for a marketing strategy that would successfully brand them as the authority in the Summit County, CO real estate market. We developed an online strategy centered on AmonTeam.com that not only highlighted the towns within their target market, but integrated a number of their real estate tools including an advanced IDX program that allows site visitors to search properties by price range. Now buyers and sellers can browse homes that only meet their particular criteria – quickly and easily! |
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Jean Gross - Keller Williams
www.TheJeanGrossTeam.com
Jean had a Keller Williams® website which did not offer the freedom and flexibility to design it the way she envisioned. Jean realized she needed a site that was more consumer-centric and reflected her reputation for knowing and understanding the intricacies of her market, as well as her ability to enhance buyer and seller education through the integration of useful local statistics and other real estate tools such as her Market Snapshot. In fact, she emphatically said, "I want my site to be the BEST in my area!"
While Jean's reputation was very positive, particularly on the listing side, she had lost a lot of buyer business the previous year. Jean took a step back and reorganized internally by hiring a Buyer Specialist who shared her core values of putting the buyers' needs first. In addition, with the help of the Pro Step Marketing team, she designed a home search option for her local and relocation buyers that created a resourceful, friendly and engaging website. Pro Step Marketing helped Jean create this new website with greater capabilities by maximizing Jean's e-agent tools, including developing a strategy to integrate her IDX map to allow potential clients to search all homes in the entire MLS for West Chester and Chester County, PA. This new strategy also featured quick search capabilities, allowing local buyers who are familiar with towns and schools in her market area to locate listings based on specific search criteria.
The website also reflected Jean's wishes that it create the same hometown feeling that she represents – knowledgeable, friendly and resourceful. Originally, Jean had gone through Hobbs Herder but she now wanted a whole new logo/branding effort since she was transitioning to a team. So she once again tapped the marketing resources of Pro Step Marketing, who developed a new logo for The Jean Gross Team. Now Jean's website is a user-friendly tool that reflects the quaint, front-porch charm of the real estate market where she specializes, while also providing a serious website system designed to create results. |
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Vickie & Robert Reisman - RE/MAX Central
www.DistinctiveLasVegasHomes.com
Vickie and Robert wanted a custom website that would equally represent the company and attract clients to the Las Vegas, NV real estate market. We created DistinctiveLasVegasHomes.com that combined the group’s advanced property search and other real estate tools into a highly-developed marketing system worthy of their sophisticated brand. |
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