Client Login - If you have a custom website with Pro Step Marketing, please Login here to edit, add listings, changes your photos and more.
|
|
 |
|
|
Step Out Of From The Ordinary To Achieve Exceptional Results In Your Web Strategy
|
Diane Honeycutt - Team Honeycutt, Allen Tate
www.teamhoneycutt.com
#2 Google: Concord Real Estate
#4 Google: Cabarrus County Real Estate
#2 Yahoo!: Cabarrus County Real Estate
Diane met us at the 2006 Star Power Conference in NYC. She came to us looking for help to take her marketing and improve upon its overall presentation. Her website at the time was with Advanced Access and was producing mediocre results. By evaluating her existing site and being knowlegeable about the IDX rules in the Charlotte NC real estate market we were able to create a new website navigation that would include maximizing her IDX provided by her broker. What's really neat is that that she became the leading agent in all of Allen Tate Realtors to "sprinkle in" IDX tools to her site (we helped to this of course and did all the strategy here). Now she has a highly branded website that reflects her expertise and also has lead generating components throughout her site. Check out her page www.TeamHoneycutt.com/Concord - this is a great example of maximizing IDX!! In addition we now have included advanced marketing like video to her site. Check out what Diane has to say about her experience.
|
|
Roger Perkins - Perkins Realty
www.picktheperkins.com/
#5- Google: Fleming Island Real Estate!
#5 Yahoo!: Fleming Island Golf Communities
Roger had a Number 1 expert website for three years and realized that it needed to be more strongly positioned against his competitors. He came to Pro Step Marketing to increase buyer lead generation in the Florida market and to improve his brand of "Pick The Perkins". We created http://www.picktheperkins.com/ with Northeast Florida-targeted copy focused on his core market of Flemling Island Florida to power Natural Search Engine results. To also improve buyer interactivity we replaced the generic search with the Florida Living Network with a custom IDX search that would allow him to raise lead generation and conversion. In addition, we have carried his brand to all his marketing materials including his buyer and seller books, postcards, custom house publisher newspaper and more.
|
|
Kristan Cole - (STAR POWER STAR) RE/MAX of Wasilla
www.KristanCole.com
#1 - Google: Wasilla Real Estate
#2 - Google: Wasilla AK Real Estate
#5 - Google: Wasilla Alaska
and too many more to mention!
When Kristan came to us she had a multitude of products that were being used inefficiently or that were poorly integrated into her overall marketing system. It was critical to first do a "Tools Analysis" where every product was reviewed, evaluated to make sure it was a good ROI. From there, an Action Agent Roadmap? was designed to focus on building a website that would produce high-quality leads and also be tracked for measurable results. The result has been phenomenal! In 2006, 19% of her business came from the internet and in 2007 34% of her closed buyers came from her website!!
|
|
Frances Dawson - Prudential Carolinas
www.WestLakeNorman.com
From beginning to end, we created Frances Dawson's logo, branded the website and carried it over to her print marketing campaigns. Over the last three years with Pro Step Marketing, Frances has more then tripled her production, showing that having a marketing strategy and seeing it through to completion definitely works. Over the last 4 years Frances has grown her brand and her team. The latest to report? 30% increase in business in 2007! Go Frances!!
|
|
Kelly Cobb - Fonville Morisey Realtors
http://bestraleighnewhomes.com/
Kelly's goal for this website to create a site that was built for the Raleigh New Home Market. When designing a website for a specific "niche" market the focus its really important to build the site for visitors to want to visit again and again. Although her rules and regulations for her MLS has her use her broker's solution we were able to create registration forms throughout the site to engage the buyer and capture the lead. In addition we featured specific neighborhoods within the market she services so that buyers can really get detailed information on the community that they are interested in. By have having content on these neighborhoods it also allow for the search engines to index her site more effectively.
|
|
Sandy & Bill Humphrey - Amiara Real Estate
www.venturacountyhomesonline.com/
Also Check Out: http://prostepmarketing.com/our_custom_sites/edit/1757/www.Dosvientos.com Built specific for the master planned community that they farm.
We had already developed one website for Sandy and Bill that focused on a major master-planned community in Thousand Oaks, called http://www.dosvientos.com/. At Star Power conference in 2007 they ask us to take their flagship site to a whole new level. This site focuses on having immediate engagement points to do active searches with the MLS and also feature main sections with content on each of their target areas.
|
|
Chip Neumann - Neumann Real Estate
www.ChipNeumann.com
We have been working with Chip since 2004 when he consulted with us to streamline his systems so they could work effectively together. This strategy led the way for Chip to have his best year ever, and he came back to us this year for more! We developed an advanced roadmap that "smash" his brand across all of his print, online materials and custom website - http://www.chipneumann.com/ - as well as positioned his new website dominantly on the search engines.
|
|
Suchita Shah - McColly Real Estate
www.SuchitaShahRealEstate.com
As a member of two MLS's, Suchita had a difficult task of reflecting both markets through her Number 1 Expert website because of the limitations of the template platform. Her primary niche target, luxury properties, was also not reflected effectively. The property search tool she had been using was an agent version of her broker's solution and was heavily branded to the broker. It was a very basic property search and did not allow for the "sprinkling" of searches on the content pages to quickly and easily engage the user. Given that her website did not reflect her markets and failed to attract potential clients, the quality of leads she had received was poor.
Following the Action AgentTM Roadmap process with Suchita, Pro Step Marketing created a strategy to address her needs to target market in Northwest Indiana and the Chicago Loop, the two areas she covers. In addition to the content pages developed for her towns within those markets, a content page focused on the luxury market was also created which included the results of the luxury properties displayed for user engagement. The end result is a highly-focused website that quickly engages the user to help generate leads that come from the markets Suchita specializes in.
|
|
John Veytia - Keller Williams Realty®
www.VeytiaGroup.com
John and his team started out with a visually appealing site but it didn’t generate quality leads. We took his wants and needs for his online marketing and created an upscale website that was attractive and functional. We also took the team’s advanced property search tool and integrated multiple searches so site visitors could easily access specific listings in one or two clicks. Now, more online traffic finds www.VeytiaGroup.com and that means more quality leads.
|
|
Victoria Gore - Keller Williams®
www.SanDiegoExperts.com
Steve and Victoria were looking to improve their systems, and we were able to provide them with solid marketing advice and technical input. Since we are an approved vendor for Keller Williams®, the Gores knew Pro Step Marketing could develop a comprehensive marketing strategy and implement it into a high-end website for the San Diego, CA real estate area. SanDiegoExperts.com benefits not only the agents but potential home buyers and sellers.
|
|
Bret and Meredith Amon - Coldwell Banker Real Estate
www.AmonTeam.com
Bret and Meredith were looking for a marketing strategy that would successfully brand them as the authority in the Summit County, Colorado real estate market. We developed an online strategy centered on www.AmonTeam.com that not only highlighted the towns within their target market, but integrated a number of their real estate tools including an advanced IDX program that allows site visitors to search properties by price range. Now buyers and sellers can browse homes that only meet their particular criteria – quickly and easily!
|
|
Jean Gross - Keller Williams
www.TheJeanGrossTeam.com
Jean had a Keller Williams website which did not offer the freedom and flexibility to design it the way she envisioned. Jean realized she needed a site that was more consumer-centric and reflected her reputation for knowing and understanding the intricacies of her market and her ability to enhance buyer and seller education through the integration of useful local statistics and other real estate tools such as her Market Snapshot. In fact, she emphatically said, "I want my site to be the BEST in my area!"
While Jean's reputation was very positive, particularly on the listing side, she had lost a lot of buyer business the previous year. Jean took a step back and reorganized internally by hiring a Buyer Specialist who shared her core values of putting the buyers' needs first. In addition, with the help of the Pro Step Marketing team she designed a home search option for her local and relocation buyers that created a resourceful, friendly and engaging website. Pro Step Marketing helped Jean create this new website with greater capabilities by maximizing Jean's e-agent tools, including developing a strategy to integrate her IDX Map to allow potential clients to search all homes in the entire MLS for West Chester and Chester County, PA. This new strategy also featured quick search capabilities, allowing local buyers who are familiar with towns and schools in her market area to locate listings based on specific search criteria.
The website also reflected Jean's wishes that it create the same hometown feeling that she represents--knowledgeable, friendly and resourceful. Originally, Jean had gone through Hobbs Herder but she now wanted a whole new logo/branding effort since she was transitioning to a team. So she once again tapped the marketing resources of the Pro Step team who developed a new logo for The Jean Gross Team. Now Jean's website is a user-friendly tool that reflects the quaint, front-porch charm of the real estate market where she specializes, while also providing a serious website system designed to create results.
|
|
Vickie & Robert Reisman - RE/MAX Central
www.DistinctiveLasVegasHomes.com
Vickie and Robert wanted a custom website that would equally represent the company and attract clients to the Las Vegas real estate market. We created www.DistinctiveLasVegasHomes.com that combined the group’s advanced property search and other real estate tools into a highly-developed marketing system worthy of their sophisticated brand.
|
|
|
|
|
