Huntersville, NC - September 5, 2008- Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Portfolio Real Estate Services of Elizabeth City, NC to develop a comprehensive marketing strategy to expand their online presence. The results of this strategy include a custom website with advanced search tools and search engine-friendly content.

Visitors using the new custom website will find easy-to-follow navigation, compelling copy, helpful resource tools and advanced property searches. Available properties, including single family homes, waterfront homes, condos and townhomes in Elizabeth City, Camden, and Hertford, NC real estate markets are easily accessible to site users - only one or two clicks away.

A new search engine optimization program was also implemented that will eventually move the [http:// www.janetlanesells.com Northeastern North Carolina real estate website up in the natural search engine rankings on such major search engines as Yahoo!, Google and MSN. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet. Rankings vary depending on the search engine.

Portfolio Real Estate Services, led by Janet Lane, is a group of Northeastern North Carolina real estate professionals who go out of their way to assist buyers and sellers. Portfolio Real Estate Services used Pro Step Marketing's knowledge and experience to guide them through the development of the new website to better assist their clients.

"There is an abundance of information on this site that is helpful to both buyers and sellers. When I am talking with a client, I don't always have a chance to give them all this good information.  However, it is on my website for them to absorb when they have time," said Lane. "What a wonderful pleasure it has been to work with everyone at Pro Step Marketing. Everyone is always pleasant and tolerant of my lack of computer knowledge.  They always take the time to listen and answer all my questions right away. I cannot say enough about their willingness and desire to ensure the success of their clients. When we are successful, they are successful!" 

Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. Pro Step Marketing has a team dedicated to pulling all the pieces together so their clients can finally get the results they've always wanted from their real estate marketing strategy.