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In The News - Pro Step Marketing Blog 
Tuesday, 19 February 2008

For RISMedia.com -- Despite the down market that is affecting real estate across the country, Kristan Cole in Wasilla, Alaska has seen a dramatic increase in business from her online resources. The Kristan Cole Team attributes much of their success to the advanced web marketing strategy developed by Pro Step Marketing, which includes a custom website.

"In 2006, 19 percent of our business closed came from the Internet. Since launching www.KristanCole.com last January, we have been on the forefront of the industry. The results for 2007 speak for themselves - 34 percent of our closed buyers came from the website. I couldn't be happier," says Kristan Cole, broker associate of The Kristan Cole Team, RE/MAX of Wasilla.

One year ago, Cole was putting all of her knowledge and tools into producing a cohesive marketing system that would be highly visible to online users and still generate sufficient leads. How were Pro Step Marketing and Kristan Cole able to do this? The real estate marketing strategy, design and implementation firm took all of Cole's resources, and her frustrations with her original web system, and integrated them into a new, seamless marketing plan that would benefit the real estate team and increase business.

"We really listened to what Kristan wanted, and then created a specific strategy that addressed all of her concerns and complemented her branding, which was already strong and widely recognized in her community. Now, potential home buyers everywhere, searching for Wasilla real estate, can easily find The Kristan Cole Team on the Internet," says Tricia Fink Andreassen, founder and CEO of Pro Step Marketing.

Kristan Cole brings more than 22 years of marketing, sales and negotiating experience to buyers and sellers in the Wasilla, Palmer and Girdwood, Alaska communities. She has earned several RE/MAX awards and was the #1 REALTOR® in Alaska for 2001-2006.

Pro Step Marketing, located in Huntersville, N.C., provides marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization.

For more information, visit http://www.ProStepMarketing.com or http://KristanCole.com

POSTED BY: Pro Step Marketing AT 01:37 pm   |  Permalink   |  0 Comments  |  E-mail this
Wednesday, 13 February 2008

Huntersville, NC - February 13, 2008 ? Pro Step Marketing worked with The Holland Group of Carteret County, NC to develop a detailed real estate marketing approach that has resulted in a greater online presence. Major highlights of this strategy include a custom-built website enabled by refined property search tools and search engine-friendly content.

The new personalized website welcomes its visitors with clear site navigation, compelling copy and plenty of helpful resources for buyers and sellers alike. Thanks to advanced property searches, website viewers can easily find available properties in the Beaufort, Atlantic Beach, Morehead City and surrounding Carteret County, NC real estate markets.

A new search engine optimization program has also been implemented that will eventually heighten the Carteret County, NC Real Estate website's natural search engine rankings on such sites as Google, Yahoo! and MSN. This part of the marketing strategy will lead to increased recognition throughout the community and on the Internet.

Established by Jeanette and Christian Holland, The Holland Group continues to maintain its position as the leading and most respected residential real estate company in Carteret County. With its combined staff of talented individuals and specialists, this team offers superior real estate services to current residents, newcomers and second homeowners. As a trusted real estate advisor, The Holland Group is proud to serve their clients with an "it's my pleasure" attitude.

Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. The Action Agent Roadmap? provides a clear and defined strategy to take an agent's web marketing to the next level. This personalized written plan focuses on building an agent's brand, target marketing for the web and how to be found on the major search engines.

Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they've always wanted from their real estate marketing strategy.

POSTED BY: Pro Step Marketing AT 03:40 pm   |  Permalink   |  E-mail this
Wednesday, 13 February 2008

Huntersville, NC - February 13, 2008 - Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with Bryan & Associates Real Estate, LLC of Charlotte, NC to develop an extensive marketing strategy to increase their online presence. The results of this strategy include a custom-designed website with advanced property search tools and rich target-area content.

Easy-to-navigate and search-engine friendly, this new custom website features compelling copy, helpful resource tools and advanced property searches. Viewers of this website also have the advantage of easy access to available properties in the Charlotte, University, Huntersville, Mooresville, Pineville and Concord real estate markets.

The recently implemented search engine optimization program will ultimately move the Charlotte, NC Real Estate website up in the natural search engine rankings. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet.

Bryan & Associates Real Estate, LLC owner Horace Bryan leads his team of experienced professionals in providing exceptional support and guidance to Charlotte area homebuyers and sellers. With customer service built on high standards of quality, integrity and respect, the members of this unique real estate team maintain an unsurpassed dedication to every client. At Bryan & Associates Real Estate, LLC, client satisfaction is a measure of success.

Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. The Action Agent Roadmap? provides a clear and defined strategy to take an agent's web marketing to the next level. This personalized written plan focuses on building an agent's brand, target marketing for the web and how to be found on the major search engines.

Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they've always wanted from their real estate marketing strategy.

POSTED BY: Pro Step Marketing AT 03:37 pm   |  Permalink   |  E-mail this
Wednesday, 13 February 2008

Huntersville, NC - February 13, 2008 - Pro Step Marketing, a real estate-focused marketing strategy, design and implementation firm, worked with The Humphrey Team of Ventura County, CA to develop an extensive marketing strategy to increase their online presence. The results of this strategy include a custom website with sophisticated property search tools and search engine-friendly content.

The new custom website provides visitors with clear site navigation, compelling copy, helpful resource tools and advanced property searches. Viewers of this website enjoy easy access to available properties in the Thousand Oaks, Moorpark, Simi Valley, Newbury Park, Camarillo, Westlake Village, Agoura Hills, Oak Park and Dos Vientos, CA real estate markets.

A new search engine optimization program has also been implemented that will eventually move the Ventura County, CA Real Estate website up in the natural search engine rankings. This part of the marketing strategy will lead to more recognition throughout the community and on the Internet.

Formed by Sandy and Bill Humphrey, The Humphrey Team presents more than 90 years of accumulated real estate experience with their qualified staff of specialists. Additionally, the extensive knowledge and resources the team brings to the table assists in their dedicated efforts to meet and achieve the personal goals of every one of their clients. Offering the service and communication each client deserves, the hard-working individuals of The Humphrey Team strive to make the process of buying and selling real estate go as smooth as possible.

Pro Step Marketing, located in Huntersville, North Carolina, provides Real Estate Web Design, marketing consultation and education services to real estate agents across the country, along with logo design, branding services for print and web, website design and development, including lead integration strategies, and search engine optimization. The Action Agent Roadmap? provides a clear and defined strategy to take an agent's web marketing to the next level. This personalized written plan focuses on building an agent's brand, target marketing for the web and how to be found on the major search engines.

Pro Step Marketing has a team dedicated to pulling all the pieces together so its clients can finally get the results they've always wanted from their real estate marketing strategy.

POSTED BY: Pro Step Marketing AT 10:48 am   |  Permalink   |  E-mail this
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